The challenge

Launch a new product in a competitive market, conveying innovation and trust in a few seconds — without traditional filming and with an optimized budget.

The solution

A premium piece created with AI and human direction: cinematic aesthetics, visual coherence with the real product, and a soundtrack with commercial rhythm.

What we did

  • Strategic concept and script
  • Directed and curated generative AI
  • Creative direction and professional editing
  • Music, voiceover, and sound design
  • Adaptations to multiple formats

The calculation that matters

Traditional production vs VideoEnCaja.

Traditional production
Production time4–6 weeks
Estimated market cost€15,000 – €30,000
Shooting and logisticsEquipment, locations, permits
ChangesCostly and slow
High costs, long times, and complex processes.
VS
With VideoEnCaja
Production time10–15 days
Equivalent packLaunch 75 · from €1,900
No shooting or logisticsAll digital, no complications
IterationsFast and efficient
Premium piece, faster and at a fraction of the cost.

* Indicative estimate for an equivalent piece with traditional filming, actors, and post-production.

What we delivered — without inflated metrics

Results that can be shown.

Premium launch piece Cinematic aesthetics ready for campaign and presentation.
Coherence with the real product Directed and curated AI to respect the form and character of the product.
Agile production, no shooting From approved storyboard to final delivery in days, not weeks.
Multiplatform delivery 16:9, 9:16, and short teasers, organized for publication.

Frames from the piece

Highlighted scenes.

Urban night scene from the NERVA SPARK video Detail of front headlight Interior and dashboard Detail of electric charging Rear light in motion Closing with claim: energy that drives you

Services included in this project

All the ad, in a box.

Strategy and scriptConcept, idea, and creative narrative.
AI + human directionDirected generation and expert vision.
Production with AICuration and selection of the best shots.
Editing and post-productionAssembly, color, rhythm, and effects.
Sound and musicSound design and custom band.
Multiplatform delivery16:9, 9:16, teasers, and short versions.

The next step

Would you like a video like NERVA SPARK?

Tell us about your project and we will create a piece that connects, impacts, and converts.

VideoEnCaja play box on production set

TodoEnCaja Universe