/* ============================================================
   VideoEnCaja — sistema visual
   Productora moderna · crema + grafito cinematográfico + naranja
   ============================================================ */

:root{
  --orange: #F1660F;
  --orange-ink: #C24E06;
  --cream: #F7F4EE;
  --card: #FFFFFF;
  --ink: #18140E;
  --muted: #6F675A;
  --graphite: #141109;
  --graphite-2: #1D1910;
  --line: #E6DFD2;
  --line-dark: rgba(255,255,255,.12);
  --cream-dark-text: #EFEAE0;
  --muted-dark: #A39B8B;

  --font-display: "Archivo";
  --font-body: "Archivo";
  --font-mono: "IBM Plex Mono", monospace;
  --wdth-display: 120;

  --radius: 14px;
  --radius-lg: 20px;
  --shadow-card: 0 1px 2px rgba(24,20,14,.05), 0 12px 32px -16px rgba(24,20,14,.14);
  --shadow-pop: 0 2px 6px rgba(24,20,14,.08), 0 28px 60px -24px rgba(24,20,14,.28);
  --maxw: 1200px;
}

*{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
body{
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--font-body), system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img{ max-width: 100%; height: auto; display: block; }
figure{ margin: 0; }
a{ color: inherit; }

.wrap{ max-width: var(--maxw); margin: 0 auto; padding: 0 32px; }

/* ---------- tipografía ---------- */
h1,h2,h3,h4{
  font-family: var(--font-display), system-ui, sans-serif;
  font-variation-settings: "wdth" var(--wdth-display);
  font-weight: 740;
  line-height: 1.04;
  letter-spacing: -0.022em;
  margin: 0;
  text-wrap: balance;
}
h1{ font-size: clamp(40px, 4.6vw, 64px); }
h2{ font-size: clamp(30px, 3.2vw, 44px); }
h3{ font-size: 22px; line-height: 1.2; }
p{ margin: 0; text-wrap: pretty; }

.eyebrow{
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--orange-ink);
  display: flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before{
  content: "";
  width: 18px; height: 2px;
  background: var(--orange);
  flex: none;
}
.dark .eyebrow{ color: var(--orange); }

.lede{
  font-size: clamp(18px, 1.6vw, 21px);
  color: var(--muted);
  line-height: 1.55;
}
.accent{ color: var(--orange); }

/* ---------- botones ---------- */
.btn{
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-body), sans-serif;
  font-size: 15.5px;
  font-weight: 640;
  padding: 13px 26px;
  border-radius: 10px;
  border: 1.5px solid transparent;
  cursor: pointer;
  text-decoration: none;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease, border-color .15s ease;
  white-space: nowrap;
}
.btn:active{ transform: translateY(1px); }
.btn-primary{
  background: var(--orange);
  color: #fff;
  box-shadow: 0 8px 20px -8px color-mix(in oklab, var(--orange) 70%, transparent);
}
.btn-primary:hover{ background: color-mix(in oklab, var(--orange) 88%, black); }
.btn-ghost{
  background: transparent;
  color: var(--ink);
  border-color: color-mix(in oklab, var(--ink) 22%, transparent);
}
.btn-ghost:hover{ border-color: var(--ink); }
.dark .btn-ghost{ color: var(--cream-dark-text); border-color: rgba(255,255,255,.28); }
.dark .btn-ghost:hover{ border-color: rgba(255,255,255,.7); }
.btn-sm{ padding: 10px 18px; font-size: 14px; border-radius: 9px; }

/* ---------- header ---------- */
.site-header{
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in oklab, var(--cream) 86%, transparent);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap{
  display: flex;
  align-items: center;
  gap: 28px;
  height: 72px;
}
.logo{
  display: flex;
  align-items: center;
  gap: 11px;
  text-decoration: none;
  margin-right: auto;
}
.logo-mark{ width: 36px; height: 36px; flex: none; }
.logo-word{
  font-family: var(--font-display), sans-serif;
  font-variation-settings: "wdth" 112;
  font-weight: 740;
  font-size: 21px;
  letter-spacing: -0.02em;
  line-height: 1;
}
.logo-word small{
  display: block;
  font-family: var(--font-mono);
  font-size: 9.5px;
  font-weight: 500;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 3px;
}
.nav{ display: flex; gap: 26px; }
.nav a{
  font-size: 14.5px;
  font-weight: 540;
  white-space: nowrap;
  text-decoration: none;
  color: var(--muted);
  transition: color .15s;
}
.nav a:hover{ color: var(--ink); }
.header-ctas{ display: flex; gap: 10px; }

/* ---------- secciones ---------- */
.section{ padding: 96px 0; }
.section-head{
  display: grid;
  gap: 14px;
  max-width: 720px;
  margin-bottom: 56px;
}
.section-head.center{ margin-inline: auto; text-align: center; justify-items: center; }

.dark{
  background: var(--graphite);
  color: var(--cream-dark-text);
}
.dark h1,.dark h2,.dark h3{ color: #FBF8F1; }
.dark .lede{ color: var(--muted-dark); }

/* ---------- hero ---------- */
.hero{ padding: 84px 0 72px; }
.hero-grid{
  display: grid;
  grid-template-columns: minmax(0, 10fr) minmax(0, 9fr);
  gap: 64px;
  align-items: center;
}
.hero-copy{ display: grid; gap: 22px; justify-items: start; }
.hero-ctas{ display: flex; gap: 12px; margin-top: 6px; flex-wrap: wrap; }
.hero-support{ color: var(--muted); max-width: 52ch; }

.universe{
  margin-top: 18px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  display: grid;
  gap: 8px;
  width: 100%;
}
.universe-label{
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}
.universe-row{
  display: flex;
  flex-wrap: wrap;
  gap: 6px 18px;
  font-family: var(--font-display), sans-serif;
  font-variation-settings: "wdth" 108;
  font-weight: 640;
  font-size: 14.5px;
  color: color-mix(in oklab, var(--ink) 62%, transparent);
}
.universe-row .here{ color: var(--orange); }

.video-card{
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-pop);
  background: var(--graphite);
  transform: rotate(.4deg);
}
.video-card img{ width: 100%; }
.video-card-caption{
  position: absolute;
  inset: 14px 16px auto auto;
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: rgba(255,255,255,.55);
  pointer-events: none;
}

/* ---------- franja de valor ---------- */
.value-strip{
  border-block: 1px solid var(--line);
  background: color-mix(in oklab, var(--card) 55%, var(--cream));
  padding: 44px 0;
}
.value-grid{
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 28px 24px;
}
.value-item{ display: grid; gap: 10px; align-content: start; }
.value-item svg{ width: 26px; height: 26px; stroke: var(--orange); }
.value-item b{
  font-size: 14.5px;
  font-weight: 680;
  letter-spacing: -0.01em;
  display: block;
}
.value-item span{ font-size: 13px; color: var(--muted); line-height: 1.45; display: block; }

/* ---------- sección criterio (dark editorial) ---------- */
.criterio h2{ font-size: clamp(34px, 3.8vw, 56px); max-width: 18ch; }
.criterio-grid{
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
  gap: 72px;
  align-items: end;
}
.criterio-claims{ display: grid; gap: 0; border-top: 1px solid var(--line-dark); }
.criterio-claims .row{
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 18px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line-dark);
  align-items: baseline;
}
.criterio-claims .num{
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--orange);
}
.criterio-claims p{ font-size: 16.5px; color: var(--muted-dark); }
.criterio-claims p b{ color: #FBF8F1; font-weight: 640; }
.criterio-kicker{
  margin-top: 34px;
  font-family: var(--font-display), sans-serif;
  font-variation-settings: "wdth" 112;
  font-weight: 700;
  font-size: 21px;
  line-height: 1.35;
  color: #FBF8F1;
  max-width: 30ch;
}
.criterio-kicker .accent{ color: var(--orange); }

/* ---------- problema / solución ---------- */
.ps-grid{
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 36px;
  align-items: stretch;
}
.ps-card{
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px;
  box-shadow: var(--shadow-card);
  display: grid;
  gap: 18px;
  align-content: start;
}
.ps-card h3{ font-size: 21px; max-width: 22ch; }
.ps-card ul{ margin: 0; padding: 0; list-style: none; display: grid; gap: 12px; }
.ps-card li{
  display: flex;
  gap: 12px;
  font-size: 15.5px;
  color: var(--muted);
  align-items: baseline;
}
.ps-card li::before{
  font-family: var(--font-mono);
  font-weight: 600;
  flex: none;
  transform: translateY(-1px);
}
.ps-card.problema li::before{ content: "×"; color: #B4543A; }
.ps-card.solucion li::before{ content: "✓"; color: var(--orange-ink); }
.ps-card.solucion li{ color: var(--ink); }
.ps-axis{
  align-self: center;
  display: grid;
  justify-items: center;
  gap: 6px;
  color: var(--muted);
}
.ps-axis svg{ width: 64px; height: 64px; }
.ps-axis .arrow{
  font-family: var(--font-mono);
  font-size: 18px;
  color: var(--orange);
  letter-spacing: .2em;
}

/* ---------- tres niveles ---------- */
.niveles-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.nivel-card{
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 30px;
  display: grid;
  gap: 14px;
  align-content: start;
  box-shadow: var(--shadow-card);
}
.nivel-card .num{
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .14em;
  color: var(--orange-ink);
}
.nivel-card p{ font-size: 15px; color: var(--muted); }
.nivel-tags{ display: flex; flex-wrap: wrap; gap: 7px; margin-top: 4px; }
.nivel-tags span{
  font-size: 12.5px;
  font-weight: 560;
  padding: 5px 11px;
  border-radius: 99px;
  background: color-mix(in oklab, var(--orange) 9%, var(--cream));
  color: var(--orange-ink);
}
.nivel-ia{
  font-family: var(--font-mono);
  font-size: 11.5px;
  letter-spacing: .06em;
  color: var(--muted);
  border-top: 1px dashed var(--line);
  padding-top: 14px;
  margin-top: 4px;
}

/* ---------- packs ---------- */
.packs{ background: color-mix(in oklab, var(--card) 40%, var(--cream)); border-block: 1px solid var(--line); }
.packs-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  align-items: stretch;
}
.pack{
  position: relative;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px 26px;
  display: grid;
  gap: 16px;
  align-content: start;
  grid-template-rows: auto auto auto 1fr auto auto;
  box-shadow: var(--shadow-card);
  transition: transform .18s ease, box-shadow .18s ease;
}
.pack:hover{ transform: translateY(-4px); box-shadow: var(--shadow-pop); }
.pack.featured{ border: 2px solid var(--orange); }
.pack-flag{
  position: absolute;
  top: -13px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--orange);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  padding: 5px 14px;
  border-radius: 99px;
  white-space: nowrap;
}
.pack-head{ display: grid; gap: 6px; }
.pack-head svg{ width: 26px; height: 26px; stroke: var(--orange); margin-bottom: 6px; }
.pack-head h3{ font-size: 19px; }
.pack-head .uso{ font-size: 13.5px; color: var(--muted); line-height: 1.45; }
.pack-price{ display: grid; gap: 2px; padding-block: 4px; }
.pack-price .desde{
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}
.pack-price .precio{
  font-family: var(--font-display), sans-serif;
  font-variation-settings: "wdth" 112;
  font-weight: 760;
  font-size: 36px;
  letter-spacing: -0.02em;
  line-height: 1;
}
.pack-price .iva{ font-size: 12px; color: var(--muted); }
.pack ul{ margin: 0; padding: 0; list-style: none; display: grid; gap: 9px; }
.pack li{
  display: flex;
  gap: 9px;
  font-size: 14px;
  color: var(--ink);
  align-items: baseline;
}
.pack li::before{
  content: "✓";
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--orange-ink);
  flex: none;
}
.pack-meta{
  font-family: var(--font-mono);
  font-size: 11.5px;
  color: var(--muted);
  border-top: 1px dashed var(--line);
  padding-top: 13px;
  display: grid;
  gap: 4px;
}
.packs-foot{
  margin-top: 28px;
  display: flex;
  flex-wrap: wrap;
  gap: 10px 28px;
  justify-content: center;
  font-size: 14px;
  color: var(--muted);
  text-align: center;
}
.packs-foot a{ color: var(--orange-ink); font-weight: 600; }

.packs-bridge{
  margin-top: 44px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.bridge-card{
  border: 1px dashed color-mix(in oklab, var(--ink) 24%, transparent);
  border-radius: var(--radius);
  padding: 20px 22px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 4px 16px;
  align-items: center;
  background: transparent;
}
.bridge-card b{ font-size: 15.5px; font-weight: 680; }
.bridge-card span{ font-size: 13px; color: var(--muted); grid-column: 1; }
.bridge-card .bridge-price{
  grid-row: 1 / span 2;
  grid-column: 2;
  font-family: var(--font-display), sans-serif;
  font-weight: 740;
  font-size: 19px;
  white-space: nowrap;
}

/* ---------- proceso (dark) ---------- */
.proceso-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 40px 32px;
  counter-reset: paso;
}
.paso{
  display: grid;
  gap: 12px;
  align-content: start;
  border-top: 1px solid var(--line-dark);
  padding-top: 22px;
  position: relative;
}
.paso::before{
  counter-increment: paso;
  content: "0" counter(paso);
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--orange);
  letter-spacing: .1em;
}
.paso h3{ font-size: 19px; }
.paso p{ font-size: 14.5px; color: var(--muted-dark); }
.proceso-nota{
  margin-top: 48px;
  display: flex;
  justify-content: center;
}
.proceso-nota p{
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--cream-dark-text);
  border: 1px solid var(--line-dark);
  border-radius: 99px;
  padding: 11px 22px;
  text-align: center;
}
.proceso-nota .accent{ color: var(--orange); }

/* ---------- casos ---------- */
.casos-grid{
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.caso-feature{
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
  background: var(--graphite);
  color: var(--cream-dark-text);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-pop);
  text-decoration: none;
  transition: transform .18s ease;
}
.caso-feature:hover{ transform: translateY(-3px); }
.caso-feature img{ width: 100%; height: 100%; object-fit: cover; }
.caso-feature-copy{ padding: 44px; display: grid; gap: 14px; align-content: center; }
.caso-feature-copy h3{ font-size: clamp(26px, 2.4vw, 34px); color: #FBF8F1; }
.caso-feature-copy p{ font-size: 15.5px; color: var(--muted-dark); max-width: 44ch; }
.caso-link{
  font-weight: 660;
  font-size: 15px;
  color: var(--orange);
  display: inline-flex;
  gap: 8px;
  align-items: center;
  margin-top: 6px;
}
.caso-card{
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-card);
  display: grid;
  text-decoration: none;
  transition: transform .18s ease, box-shadow .18s ease;
}
.caso-card:hover{ transform: translateY(-3px); box-shadow: var(--shadow-pop); }
.caso-thumb{
  aspect-ratio: 16 / 8.4;
  position: relative;
  background:
    repeating-linear-gradient(-45deg, #211D15 0 14px, #262217 14px 28px);
  display: grid;
  place-items: center;
}
.caso-thumb .ph-label{
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: rgba(255,255,255,.6);
  border: 1px dashed rgba(255,255,255,.3);
  padding: 8px 14px;
  border-radius: 8px;
  text-align: center;
  line-height: 1.7;
}
.play-badge{
  position: absolute;
  right: 16px;
  bottom: 16px;
  width: 42px; height: 42px;
  border-radius: 50%;
  background: var(--orange);
  display: grid;
  place-items: center;
}
.play-badge::after{
  content: "";
  border-style: solid;
  border-width: 7px 0 7px 12px;
  border-color: transparent transparent transparent #fff;
  margin-left: 3px;
}
.caso-card-copy{ padding: 22px 24px 24px; display: grid; gap: 6px; }
.caso-card-copy .meta{
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}
.caso-card-copy h3{ font-size: 18px; }
.caso-card-copy p{ font-size: 14px; color: var(--muted); }

/* ---------- IA sí / no ---------- */
.ia-grid{
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.ia-col{
  border-radius: var(--radius-lg);
  padding: 34px;
  display: grid;
  gap: 18px;
  align-content: start;
}
.ia-col.si{ background: var(--card); border: 1px solid var(--line); box-shadow: var(--shadow-card); }
.ia-col.no{ background: var(--graphite-2); color: var(--cream-dark-text); }
.ia-col.no h3{ color: #FBF8F1; }
.ia-col ul{ margin: 0; padding: 0; list-style: none; display: grid; gap: 11px; }
.ia-col li{ display: flex; gap: 11px; font-size: 15px; align-items: baseline; }
.ia-col.si li{ color: var(--ink); }
.ia-col.no li{ color: var(--muted-dark); }
.ia-col li::before{ font-family: var(--font-mono); font-size: 12.5px; flex: none; }
.ia-col.si li::before{ content: "✓"; color: var(--orange-ink); }
.ia-col.no li::before{ content: "×"; color: #C97B5B; }
.regla{
  margin-top: 28px;
  border: 1.5px solid var(--orange);
  border-radius: var(--radius-lg);
  padding: 28px 34px;
  display: grid;
  gap: 6px;
  background: color-mix(in oklab, var(--orange) 5%, var(--cream));
}
.regla .eyebrow{ margin-bottom: 4px; }
.regla p{
  font-family: var(--font-display), sans-serif;
  font-variation-settings: "wdth" 110;
  font-weight: 700;
  font-size: clamp(19px, 1.9vw, 24px);
  line-height: 1.35;
}

/* ---------- formulario ---------- */
.form-grid{
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  gap: 64px;
  align-items: start;
}
.form-aside{ display: grid; gap: 22px; }
.trust{ display: grid; gap: 12px; margin-top: 8px; }
.trust li{ list-style: none; display: flex; gap: 10px; font-size: 15px; color: var(--muted); align-items: baseline; }
.trust li::before{ content: "✓"; font-family: var(--font-mono); color: var(--orange-ink); font-size: 13px; }
.trust{ padding: 0; margin-block: 8px 0; }

form.proyecto{
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px;
  box-shadow: var(--shadow-card);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.field{ display: grid; gap: 7px; }
.field.full{ grid-column: 1 / -1; }
.field label{
  font-size: 13px;
  font-weight: 620;
  letter-spacing: .01em;
}
.field input, .field select, .field textarea{
  font: inherit;
  font-size: 15px;
  padding: 12px 14px;
  border: 1.5px solid var(--line);
  border-radius: 10px;
  background: var(--cream);
  color: var(--ink);
  width: 100%;
  transition: border-color .15s;
}
.field textarea{ resize: vertical; min-height: 110px; }
.field input:focus, .field select:focus, .field textarea:focus{
  outline: none;
  border-color: var(--orange);
}
.form-foot{
  grid-column: 1 / -1;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.form-foot small{ color: var(--muted); font-size: 12.5px; max-width: 40ch; }
.form-ok{
  grid-column: 1 / -1;
  text-align: center;
  padding: 40px 20px;
  display: grid;
  gap: 10px;
  justify-items: center;
}
.form-ok h3{ font-size: 24px; }
.form-ok p{ color: var(--muted); }

/* ---------- CTA final / footer ---------- */
.cta-final{
  position: relative;
  overflow: hidden;
  padding: 110px 0;
}
.cta-final .wrap{
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 4fr);
  gap: 48px;
  align-items: center;
}
.cta-final h2{ font-size: clamp(36px, 4.2vw, 60px); max-width: 14ch; }
.cta-final .sub{ color: var(--muted-dark); font-size: 17px; margin-top: 16px; max-width: 40ch; }
.cta-final .hero-ctas{ margin-top: 30px; }
.cta-box-img{
  border-radius: var(--radius-lg);
  overflow: hidden;
  opacity: .9;
}

.site-footer{
  background: var(--graphite);
  color: var(--muted-dark);
  border-top: 1px solid var(--line-dark);
  padding: 28px 0;
}
.site-footer .wrap{
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
}
.site-footer .logo-word{ color: #FBF8F1; font-size: 17px; }
.site-footer nav{ display: flex; gap: 22px; margin-left: auto; flex-wrap: wrap; }
.site-footer a{ font-size: 13.5px; color: var(--muted-dark); text-decoration: none; }
.site-footer a:hover{ color: #FBF8F1; }
.site-footer .legal{ width: 100%; font-size: 12.5px; display: flex; gap: 18px; flex-wrap: wrap; border-top: 1px solid var(--line-dark); padding-top: 18px; margin-top: 6px; }

/* ---------- página de caso ---------- */
.breadcrumb{
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .06em;
  color: var(--muted-dark);
  display: flex;
  gap: 10px;
  padding: 22px 0 0;
}
.breadcrumb a{ color: var(--muted-dark); text-decoration: none; }
.breadcrumb a:hover{ color: #FBF8F1; }
.breadcrumb .here{ color: var(--orange); }

.caso-hero{ padding: 26px 0 72px; }
.caso-hero-grid{
  display: grid;
  grid-template-columns: minmax(0, 8fr) minmax(0, 4fr);
  gap: 28px;
  align-items: stretch;
  margin-top: 22px;
}
.caso-video{
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-pop);
  background: #000;
}
.caso-video img{ width: 100%; height: 100%; object-fit: cover; }
.ficha{
  background: var(--graphite-2);
  border: 1px solid var(--line-dark);
  border-radius: var(--radius-lg);
  padding: 30px;
  display: grid;
  gap: 16px;
  align-content: start;
}
.ficha h1{ font-size: 30px; }
.ficha .sub{ font-size: 14.5px; color: var(--muted-dark); }
.ficha dl{
  margin: 6px 0 0;
  display: grid;
  gap: 11px;
  border-top: 1px solid var(--line-dark);
  padding-top: 18px;
}
.ficha dl div{ display: grid; grid-template-columns: 110px 1fr; gap: 12px; }
.ficha dt{
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--muted-dark);
  padding-top: 2px;
}
.ficha dd{ margin: 0; font-size: 14px; color: var(--cream-dark-text); }
.ficha .btn{ margin-top: 8px; }

.reto-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-block: 1px solid var(--line-dark);
}
.reto-col{
  padding: 36px 32px;
  display: grid;
  gap: 14px;
  align-content: start;
}
.reto-col + .reto-col{ border-left: 1px solid var(--line-dark); }
.reto-col h3{ font-size: 16px; display: flex; gap: 10px; align-items: center; }
.reto-col h3 .eyebrow{ margin: 0; }
.reto-col p{ font-size: 14.5px; color: var(--muted-dark); }
.reto-col ul{ margin: 0; padding: 0; list-style: none; display: grid; gap: 9px; }
.reto-col li{ display: flex; gap: 10px; font-size: 14px; color: var(--muted-dark); align-items: baseline; }
.reto-col li::before{ content: "✓"; font-family: var(--font-mono); font-size: 12px; color: var(--orange); flex: none; }

/* comparativa */
.vs-grid{
  display: grid;
  grid-template-columns: 1fr 64px 1fr;
  gap: 24px;
  align-items: stretch;
}
.vs-col{
  border-radius: var(--radius-lg);
  overflow: hidden;
  display: grid;
  align-content: start;
}
.vs-col.trad{ background: var(--card); border: 1px solid var(--line); box-shadow: var(--shadow-card); }
.vs-col.vec{ background: var(--graphite); color: var(--cream-dark-text); box-shadow: var(--shadow-pop); }
.vs-col header{
  padding: 18px 26px;
  font-weight: 700;
  font-family: var(--font-display), sans-serif;
  font-size: 16px;
}
.vs-col.trad header{ background: color-mix(in oklab, var(--ink) 6%, var(--card)); }
.vs-col.vec header{ background: var(--orange); color: #fff; }
.vs-rows{ display: grid; }
.vs-row{
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 16px;
  padding: 16px 26px;
  font-size: 14.5px;
  align-items: baseline;
}
.vs-col.trad .vs-row{ border-top: 1px solid var(--line); color: var(--muted); }
.vs-col.vec .vs-row{ border-top: 1px solid var(--line-dark); color: var(--muted-dark); }
.vs-row b{ font-weight: 660; white-space: nowrap; }
.vs-col.trad .vs-row b{ color: var(--ink); }
.vs-col.vec .vs-row b{ color: var(--orange); }
.vs-col footer{
  padding: 16px 26px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .04em;
}
.vs-col.trad footer{ border-top: 1px solid var(--line); color: var(--muted); }
.vs-col.vec footer{ border-top: 1px solid var(--line-dark); color: var(--cream-dark-text); }
.vs-badge{
  align-self: center;
  width: 56px; height: 56px;
  border-radius: 50%;
  background: var(--graphite);
  color: #FBF8F1;
  display: grid;
  place-items: center;
  font-family: var(--font-display), sans-serif;
  font-weight: 740;
  font-size: 15px;
  justify-self: center;
}
.vs-nota{
  margin-top: 18px;
  text-align: center;
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--muted);
}

/* resultados honestos */
.result-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.result-item{
  border: 1px solid var(--line-dark);
  border-radius: var(--radius);
  padding: 24px;
  display: grid;
  gap: 10px;
  align-content: start;
}
.result-item svg{ width: 24px; height: 24px; stroke: var(--orange); }
.result-item b{ font-size: 15.5px; font-weight: 680; color: #FBF8F1; }
.result-item span{ font-size: 13.5px; color: var(--muted-dark); }

/* escenas */
.escenas-grid{
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 14px;
}
.escenas-grid img{
  border-radius: 10px;
  aspect-ratio: 142 / 110;
  object-fit: cover;
  width: 100%;
  transition: transform .18s ease;
}
.escenas-grid img:hover{ transform: scale(1.04); }

/* servicios */
.servicios-grid{
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 24px;
}
.servicio{ display: grid; gap: 9px; align-content: start; }
.servicio svg{ width: 24px; height: 24px; stroke: var(--orange); }
.servicio b{ font-size: 14px; font-weight: 670; }
.servicio span{ font-size: 12.5px; color: var(--muted); line-height: 1.5; }

/* ---------- responsive ---------- */
@media (max-width: 1080px){
  .value-grid{ grid-template-columns: repeat(3, 1fr); }
  .packs-grid{ grid-template-columns: repeat(2, 1fr); }
  .pack.featured{ transform: none; }
  .proceso-grid{ grid-template-columns: repeat(2, 1fr); }
  .servicios-grid{ grid-template-columns: repeat(3, 1fr); }
  .result-grid{ grid-template-columns: repeat(2, 1fr); }
  .escenas-grid{ grid-template-columns: repeat(3, 1fr); }
  .nav{ display: none; }
}

@media (max-width: 840px){
  .section{ padding: 68px 0; }
  .wrap{ padding: 0 20px; }
  .hero{ padding: 48px 0; }
  .hero-grid, .criterio-grid, .form-grid, .cta-final .wrap,
  .caso-hero-grid{ grid-template-columns: 1fr; gap: 36px; }
  .ps-grid{ grid-template-columns: 1fr; gap: 18px; }
  .ps-axis{ transform: rotate(90deg); padding: 4px 0; }
  .niveles-grid, .ia-grid, .casos-grid{ grid-template-columns: 1fr; }
  .caso-feature{ grid-template-columns: 1fr; }
  .packs-grid{ grid-template-columns: 1fr; }
  .packs-bridge{ grid-template-columns: 1fr; }
  .vs-grid{ grid-template-columns: 1fr; }
  .vs-badge{ margin: -8px auto; }
  .reto-grid{ grid-template-columns: 1fr; }
  .reto-col + .reto-col{ border-left: none; border-top: 1px solid var(--line-dark); }
  form.proyecto{ grid-template-columns: 1fr; padding: 26px 22px; }
  .header-ctas .btn-ghost{ display: none; }
  .value-grid{ grid-template-columns: repeat(2, 1fr); }
  .servicios-grid{ grid-template-columns: repeat(2, 1fr); }
  .escenas-grid{ grid-template-columns: repeat(2, 1fr); }
  .universe-row{ font-size: 13px; }
  .video-card{ transform: none; }
}